Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side monitoring as a method to improve their data collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce added prices, it can cause higher accuracy and even more reputable data
Pixel tracking utilizes an item of code to register conversions on your web site. It's easy to set up and much less prone to ad blockers.
1. A lot more accurate data
The standard method of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it should be.
Server-side tracking is a much more safe and secure option that helps to bypass these limitations, as it's filled from your very own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or other safety actions. This provides much more precise information and a more complete photo of individual trips throughout networks.
In addition, this type of tracking allows services to track conversions beyond the web site, such as call and in-store visits, which can be difficult for pixel-based tracking. This versatility provides marketing professionals extra possession over the information they send out, and makes it less complicated to adhere to different data legislations. It's likewise a great deal less vulnerable to scams, as it's more difficult for illegal stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side tracking enables companies to gather and enrich data before sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can assist marketing professionals make more informed marketing decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side tracking makes it possible for organizations to bypass these constraints and give precise, constant data that is less at risk to disturbance.
This sort of tracking likewise allows companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential since brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more dependable for businesses seeking to adjust to these modifications.
3. Less prone to fraudulence
Server-side monitoring enables businesses to manipulate information hauls before it reaches 3rd party endpoints, boosting safety and security and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking enables you to catch user data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's web server what events to videotape. iOS 14.5 marketing attribution This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your web page to accumulate data from individuals.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's very own server, bypassing internet internet browser limitations. This indicates that information collected by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of data administration and provides companies more control over transmission, making it typically a lot more dependable. Consequently, it's less vulnerable to information challenges caused by things like a damaged link or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This allows you to have more precise data and assists make sure conformity with personal privacy laws such as GDPR. In addition, it additionally avoids the tracking limitations imposed by browsers and ad blockers.